Maddy Ansley

KFC has struck social media marketing gold with their subtle yet genius reference to their famous chicken recipe. In a tweet that has since gone viral, Twitter user @edgette22 pointed out that KFC’s official Twitter account was only following 11 people. Who were those 11 people? “5 Spice Girls and 6 guys named Herb”. The joke is in reference to their famous recipe, which includes 11 herbs and spices. Naturally, Twitter went crazy over the revelation and many called for KFC to give the person in charge of their Twitter a raise. It seems KFC has mastered the subtle sense of humor that Twitter users can’t get enough of, just by waiting for the fans to discover the funny following for themselves. This was a bold move considering that most people don’t pay close enough attention to a fast food Twitter account, much less who they are following. But if we can know Selena unfollowed Justin 5 minutes after the fact, it should be no surprise that Twitter caught on pretty quickly.   ...

It’s almost trick-or-treating time and while for most kids that means pillowcases full of candy, some kids don’t get to participate because of their food allergies. FARE, Food Allergy Research & Education, has started a social media campaign for kids who have to avoid candy because of their allergies to make sure everyone gets to participate in the fun festivities. FARE’s Teal Pumpkin Project® is a worldwide movement to create a safer, happier Halloween for all kids. By putting a teal pumpkin on your doorstep, you are telling trick-or-treaters with food allergies or other conditions that you have non-food treats, like glow sticks or small toys, available that are safe for everyone. Getting involved is easy and their website provides steps for how to take part in the project in your community, with guides for neighborhoods, schools, and small businesses. Last year, 18,000 households nationwide participated in the project, and FARE is encouraging everyone to continue to ...